ABOUT US

About Us

STB Clothing is where culture meets creativity and heritage becomes fashion. We are more than a streetwear brand. We are a movement for the pride of Sierra Leone and the Salone diaspora worldwide.

Our Story

STB stands for Salone Bobor Titi.

We are based in the Paris region, with roots in Sierra Leone. STB was born from a deep love for Sierra Leonean culture and a simple vision: clothing that lets the diaspora wear their pride.

From the iconic 232 area code to the green, white and blue of our national colours, every piece we make tells a story of resilience, unity and cultural pride.

Our Mission

  • Celebrate Sierra Leonean culture. We design apparel that honours our roots and shows the world the beauty of Salone heritage.
  • Empower the diaspora. We give Sierra Leoneans everywhere a way to express their identity and stay connected to home.
  • Create quality streetwear. Premium materials and bold designs, made to look great and last.
  • Build community. We are growing a global family of Salone people who support and uplift one another.

What Makes Us Different

Authentic designs

Every STB piece carries real Sierra Leonean symbolism. The 232 area code is our connection to home. Our green, white and blue colourways mirror the national flag. Our designs are unmistakably Salone.

Premium quality

Cultural pride deserves premium quality. Our jerseys use breathable mesh, our jackets are crafted with attention to detail, and every item is quality-checked before it reaches you.

For the culture

STB is about representation. When you wear it, you say you are proud of where you come from, and you are not afraid to show it.

Our Products

  • Oversized jerseys. Our flagship, featuring the iconic 232 area code in the colours of Sierra Leone.
  • Premium jackets. From leather to puffer, built for durability and designed for impact.
  • Accessories. Socks, caps and more to complete your Salone look.
  • Limited editions. Exclusive drops that mark special moments and cultural milestones.

Join the Salone Movement

Freetown, London, New York, Paris or anywhere in between: wear your heritage, rep your roots, and show the world what it means to be Salone.

Salone Bobor Titi. We are Sierra Leone.